Monthly Metrics
2026-11-06 to 2026-11-06
Total Spend: $3,006.70
Adwords Total Cost
$2,709.30
Adwords Cost per Quiz
$180.66
Adwords spend ÷ Adwords conversions · breakdown is of gclid-attributed quizzes only
Good (A–B)
40.0%
16 quizzes
OK (C–F)
12.5%
5 quizzes
Poor (G)
47.5%
19 quizzes
Adwords Cost per Consult
$541.86
Adwords spend ÷ HubSpot leads with a Google Click ID
Facebook Ads Total Cost
$297.40
Facebook Ads Cost per Quiz
$37.18
Facebook spend ÷ Good/OK fbclid-attributed Typeform submissions
Good (A–B)
42.9%
6 quizzes
OK (C–F)
14.3%
2 quizzes
Poor (G)
42.9%
6 quizzes
Facebook Ads Cost per Consult
—
Facebook spend ÷ HubSpot leads with a Facebook Click ID
Funnel
Quiz Starts
Typeform: starts
Quiz Submissions/Completions
Typeform: submissions
HubSpot Quizzes
HubSpot: filledOutQuiz
Leads (Consult Booked)
HubSpot Contacts: hs_lead_status = NEW, created in range
New Clients Signed
HubSpot: newClientsSigned
Referral Partner Platform
Referrals
1
Referral Partner Platform
HubSpot
Missed Consults
0
Cost per Lead
$334.08
(Adwords spend + Facebook spend) ÷ HubSpot leads
Cost per Client
$1,002.23
(Adwords spend + Facebook spend) ÷ HubSpot new clients signed
% of Closed Consults
25.0%
Closed won ÷ (closed won + closed lost)
New Upgrades Signed
0