Adwords & Typeform Deepdives

Daily Google Ads spend/clicks alongside Good/OK/Poor Typeform submissions attributed to Google Ads traffic only (matched by gclid), not total results across all sources.

Total spend ÷ Good/OK Typeform submissions attributed to each channel, for the selected date range.

Typeform quiz submissions with an fbclid in the selected date range. Quiz Submissions (Good/OK) and (Poor) are raw submission counts, so a repeat quiz-taker is counted once per attempt. Consults Booked / Closed Won / Closed Lost are deduped to unique prospects (by email) and reflect each contact's current outcome — consults and closes can land well after the quiz date, so these aren't limited to what happened within the date range.

Typeform quiz submissions with a gclid in the selected date range. Quiz Submissions (Good/OK) and (Poor) are raw submission counts, so a repeat quiz-taker is counted once per attempt. Consults Booked / Closed Won / Closed Lost are deduped to unique prospects (by email) and reflect each contact's current outcome — consults and closes can land well after the quiz date, so these aren't limited to what happened within the date range.

Dashed lines show all-time daily averages: 117.2 starts, 72.5 submissions.

Individual completed submissions for the selected date range, oldest first.

Campaigns, ad groups, and keywords behind completed Typeform submissions that arrived via a Google Ads click, matched by GCLID. Google Ads' click data is only retained for 90 days, so submissions older than that can't be matched.

Ad groups behind completed Typeform submissions that arrived via a Google Ads click, matched by GCLID, with real ad-group-level spend from the Google Ads API.

Campaign, content, and source behind completed Typeform submissions that arrived via a Facebook Ads click, grouped by UTM campaign/content and Typeform source.

Google Ads' own reported conversions for the selected date range (by conversion action, attributed to the conversion date) vs. Typeform submissions traced back to a Google Ads click via GCLID. A gap here can mean Google Ads is counting conversions your GCLID matching can't see (e.g. phone calls, other conversion actions, or clicks outside the 90-day click data window), or that a conversion action is counting something other than Good/OK quiz submissions.